“Because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence,” said Peter Drucker.
In my column from September, we defined strategy as a set of cohesive actions or plans that an organization does. If plans or actions are not cohesive, then the strategy is disjointed and can lead to frustration, especially among star performers. We also spoke about competitive advantage in the form of differentiator or low-cost. Let’s introduce another resource: “The Marketing Handbook for the Design and Construction Professional (Third Edition).”