The organizers of ISH China-China's International Trade Fair for Sanitation, Heating and Air-conditioning-are launching the "ISH China Goes Cross Country" program to boost promotional opportunities for companies participating in the fair, scheduled for Sept. 14-17 at the China International Exhibition Centre in Beijing.
This special program will allow international manufacturers of HVAC products to join a promotional tour of three Chinese cities: Jinan in the east (Shandong Province), and Xian and Lanzhou in the west (Shaanxi Province and Gansu Province).
In each city, they will meet with key buyers from their industry sector, including real estate developers, designers and architects, and heating and construction industry professionals. The program will include product presentations, one-on-one meetings and market updates presented by a guest speaker from the Chinese heating industry.
A number of ISH China exhibitors have already signed up for the cross-country tour, including IMI Indoor Climate Trading (UK), WFI Global (USA), and Baltur SPA, Merloni Termosanitari, and Riello SPA (Italy).