Hansgrohe-North America recently announced that Al DeGenova has joined the company in the newly created position of director of marketing. DeGenova will oversee the company's marketing communications, media, trade-show and display initiatives in the United States, as well as sales promotions, collateral, Internet and training activities. He will report to Hansgrohe president Russ Wheeler. Prior to joining Hansgrohe, DeGenova spent nearly 18 years with Grohe America. Before coming to the kitchen and bath field, DeGenova worked in consumer electronics, serving as marketing promotions manager with Cobra Electronics in Chicago for two and a half years.
EZ Trap, Inc. has appointed Louis “Lou” Laroche as national sales manager for the company, according to Gerry Spanger, president. Laroche’s background includes doing marketing and sales management for a variety of HVAC and Hard Goods Manufacturers including Hart & Cooley, Rachels Industries/Mastercraft, General Humidifiers & Air Cleaners and Anco Flex Duct in the HVAC arena, as well as positions with Black & Decker Power Tools, Hill Supermarket Refrigeration and even some finance and utility experience. EZ Trap, Inc. manufactures and distributes the EZ Trap line of residential and commercial Condensate Traps and Overflow Cut Off Switches in a variety of models and kits.