Max Rohr

AGE: 37

COMPANY: CALEFFI HYDRONIC SOLUTIONS

TITLE: EDUCATION AND INDUSTRY MANAGER

How long have you been in the PHCP-PVF industry?

MR: If I remember correctly, my dad paid me $10 to tie down a few thousand feet of PEX pipe for a radiant heating project that he was working on when I was seven. That might have been my first cash job. Ages 4-7 were more of a room and board in exchange for work situation.

What drew you into the industry?

MR: I grew up in the family plumbing business, but went to college with the intent of moving into the health care field. After undergrad, I realized that I greatly preferred the hydronics and plumbing world. I came back with a clearer direction and renewed desire to work on sustainability-driven mechanical systems.

What is the most rewarding aspect of working in the industry?

MR: About 20% of the energy we use in the USA flows through heating, cooling and DHW systems in buildings. We have enormous opportunity to effect change.

What motivates you every day?

MR: When I see the lightbulb go off in a trainee’s mind. Any time I can play even a miniscule role in helping someone do something faster, better, more efficiently or more consistently, it makes me smile.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?

MR: How well we are able to balance energy efficiency and comfort, while hiding 90% of it behind a wall. It is hard to explain how incredible that is to the general public.

What has been your proudest moment in your career so far?

MR: I’ve been able to do a work-related project on six continents. If anyone wants to do a lunch and learn in Antarctica, let me know.

What is one thing most people don’t know about you?

MR: I’m a beekeeper.