Canature WaterGroup has been serving the North American water conditioning industry for more than 50 years. In 1968, WaterGroup was founded by current Canature WaterGroup President and CEO Don Fettes. The Saskatchewan, Canada-based company notes its focus on providing customers with exceptional value — high-quality, innovative products backed with industry-leading support — has allowed it to expand its customer base across North America. Today, Canature has six regional distribution facilities that serve customers in Canada, the U.S., and Mexico. pme recently chatted with Canature WaterGroup’s John Cardiff, the executive vice president of sales and business development in the U.S., about a variety of topics, including Canature’s continued growth and its short-term plans. Cardiff has 37 years of industry experience, and is responsible for developing Canature’s plumbing and heating wholesale channel in the U.S.
pme: What makes Canature WaterGroup stand out?
JC: One of the biggest differentiators is our business model. We are both a manufacturer and distributor. This gives us the ability to have complete control over the quality of our components, to produce high-quality products at a lower cost and to react quickly to our customer’s needs. It also allows us to develop a highly knowledgeable customer support team. Our staff is all factory-trained and works solely with our products. Our customer service team has an average of 20 years experience and we have a dedicated team of engineers on staff in our commercial industrial engineering division.