As a committed partner of the Breast Cancer Research Foundation (BCRF), GROHE America is launching its fifth HopeFlows... 30 Minutes at a Time program.

With each purchase of a GROHE Ladylux³ Café and Ladylux³ Café  Plus Touch faucet, the company will donate $25 to BCRF to help find a cure for breast cancer. Purchases of the Power&Soul showerhead or pink Rainshower Icon hand shower will sponsor an additional $10. 

The promotion begins in October, which is national breast cancer awareness month, and continues through November.

Purchases can be made in participating showrooms  throughout the U.S. Donations to BCRF can also be made via the GROHE website

“We are proud to partner with BCRF, which has a stellar record in identifying and funding the most advanced global research projects and are thankful for the enthusiastic support of our showrooms and online partners,” says Cheryl Dixon, head of brand and trade marketing for GROHE America.

“Women in every part of the world are at risk for this dreaded disease — our families, our employees, our partners and our customers. As a truly international company, we must be concerned and committed and above all, optimistic,” said Dixon.