Little Giant Pump Company, a leading provider of commercial and consumer water transfer solutions, has been renamed Franklin Electric–Water Transfer Systems. The name change occurs in connection with the Little Giant Pump Company acquisition by Franklin Electric Co., Inc. (FELE) in April 2006. Due to its well-established brand equity, the Little Giant® brand name will continue to be the lead brand for all Water Transfer Systems product lines.
R. Scott Trumbull, Chairman and Chief Executive Officer of Franklin Electric Co., made this business identity announcement. Franklin Electric is the world’s largest manufacturer of submersible electric motors and a global supplier of water pumping systems and fuel pumping systems. Headquartered in Bluffton, IN., Franklin Electric Co. acquired Little Giant Pump Company in April 2006. The Franklin Electric–Water Transfer Systems business unit will be based out of the former company headquarters in Oklahoma City, OK.
“The change in name to Franklin Electric–Water Transfer Systems reflects the business integration of Little Giant Pump Company into the Franklin Electric Co. family,” said Trumbull. “Both companies have a long history of providing customers with excellent quality, availability, service, innovation and value. The transition over the past year has been seamless, and we view the name change as a formal pronouncement that we are now a single, world-class team.”
“The acquisition of Little Giant Pump Company in 2006 solidified Franklin Electric’s position as a leading global supplier of water pumping systems for residential and commercial markets,” Trumbull continued. “Little Giant’s product lines – sump, sewage, effluent, condensate, and industrial submersible pumps – complemented and broadened Franklin Electric’s overall water systems offering and allowed us to greatly extend our customer base. The name change from Little Giant Pump Company to Franklin Electric–Water Transfer Systems allows us to leverage the marketing and technical expertise of two leaders in the global water industry.”