Web Exclusive Feature: Are You Ready for the Prosumer?
Either due to form or function or both, the new Prosumer wants the very best for their home and has turned to professional-grade products to achieve this. In response to this demand, many companies have cross-marketed their product selection usually reserved for commercial applications to a whole new series of product lines that offer the same technology, yet are designed specifically for residential use.
A Prosumer is easily translated as the "professional consumer."