Geberit, Duravit Form North American Partnership
On Jan. 18, the Geberit Group announced a North American Partnership with Duravit, a leading manufacturer of sanitary ceramics, bath furniture and wellness products. These two segment leaders combine efforts focused on developing the North American concealed installation system and wall-hung toilet market.
The partnership will focus on developing the market for concealed installation system technology in the North American single and multi-unit residential and hospitality markets. It will combine Geberit’s plumbing technology know-how with Duravit’s design excellence.
As partners, a joint training program and marketing campaign will be launched in the coming months. Also in 2007, three regional training centers in Atlanta, Chicago and New York City will be established to educate architects, designers, engineers, plumbers and showroom sales associates. In addition, Geberit North America will establish a competence center in Chicago where North American specific solutions will be developed and tested.
As European market leader in plumbing technology, the Geberit Group is a global provider in the area of plumbing technology with sales of CHF 2.2 billion (Swiss francs) and 5,300 employees in 40 countries worldwide.