BNP Media, one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.

“Because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence,” said Peter Drucker.

Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it. 

Kristina Howes will be responsible for driving the marketing strategy for the company.