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I frequently speak at college campuses and trade apprenticeships. Whether it be to future engineers or contractors, my technical talks typically end up covering non-technical content, specifically career development.
“Because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence,” said Peter Drucker.
Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it.
As plumbing engineers, we need to constantly expand our knowledge to stay current with an ever-changing landscape (especially in today’s world where COVID-19 brings further uncertainty).