Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Wright as one of its newest clients.
Founded in 1927, Wright manufactures a complete line of more than 4,000 professional-grade hand tools for the industrial, contractor and MRO markets. Headquartered in Barberton, Ohio, Wright forges tools that create maximum strength and are designed to provide superior performance.
“With Sonnhalter’s knowledge and expertise of the trades and working closely with our key verticals, we know we can leverage our innovative tools and increase our visibility in the industry,” said Tom Futey, president and co-owner, Wright.
Sonnhalter will be assisting Wright in developing and managing their marketing needs including, but not limited to, public relations and social media efforts, paid trade media programs, key messaging development and overall marcom strategy.
“Wright is one of the last U.S. hand tool manufacturers in the industry. They’re prideful of their history and expansive product offerings,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are excited to be working with Wright again and to help them further its presence as an industry leader.”