Danfoss is encouraging decision-makers to act at COP26. In an extensive campaign directed towards the COP26-participants in Glasgow, Danfoss highlights that energy efficiency is the most cost-effective way to achieve economic growth, decarbonize economies and meet the goals of the Paris Climate Agreement.
In a campaign aimed at the participants of COP26 in Glasgow, UK, Danfoss, a provider of solutions enabling the green transition, says energy efficiency delivers more than 40% of the reduction in energy-related emissions the world needs to fully achieve international climate and energy goals.
Danfoss is participating at COP26 to meet with political leaders and NGOs, to help amplify the message that climate action is needed now. The campaign includes an extensive digital campaign as well as a wrap around the printed edition of the Financial Times newspaper with a main message to participants at the COP that the greenest energy is the energy we don’t use.
According to Martin Rossen, senior vice president, group communications and sustainability at Danfoss, the campaign is focused on energy efficiency as annual global improvements hit a decade low in 2020. Numbers from the International Energy Agency show that energy intensity improved by only 0.8 percent in 2020, roughly half the rates, corrected for weather, for 2019 (1.6%) and 2018 (1.5%).
“It is imperative that decision-makers at COP26 prioritize energy efficiency. It is the most important single component in reaching the Paris goals, it is extremely cost-effective, and it can boost economies and create jobs,” says Rossen.
Rossen, who is former chief of staff to Danish Prime Minister Mette Frederiksen, sees the current energy crisis as a potential eye-opener for decision-makers.
In a recent op-ed, Rossen writes that soaring prices should remind decision-makers that the greenest energy is the energy we don’t use.
“Most energy is used in our cities and buildings, factories, and transportation. And we use much more energy than we need, which is not only bad for the climate but also for the economy. If nothing else, the increase in energy prices should be the lever for climate action at COP26,” says Rossen, underlining that there is no time to waste.
“The time of talk is over. Now comes the time to act, and energy-efficient solutions are ready to implement,” he says.