Though I don’t claim this often, I am, in fact, part of the millennial generation. I try to avoid all of the negative stereotypes associated with my age group. But there are quite a few that are true: I do like avocados; sharing internet memes; and taking selfies. Millennials — like myself — are also environmentally conscious.
In 2015, a Nielson report found 73% of millennials were willing to pay more for sustainable goods compared to the 51% of baby boomers. Additionally, 81% of millennials expect their favorite companies to make public declarations of their corporate citizenship. Seeing as how millennials have surpassed baby boomers as the nation’s largest living adult generation (according to population estimates from the U.S. Census Bureau), that’s a lot of pressure on companies to not only create more sustainable, energy efficient products, but also walk the walk, so to speak, by lowering their carbon footprints.