American Standard, part of LIXIL, was honored with a 2018 WaterSense Sustained Excellence Award in recognition of the brand’s years of award-winning efforts to develop and promote WaterSense-labeled products, and encourage water conservation in the U.S.
American Standard previously has been honored as the WaterSense Partner of the Year in 2017 and 2012. The U.S. Environmental Protection Agency, which sponsors the WaterSense program, recognized American Standard for demonstrating a commitment to water conservation through the Beauty in Motion truck tour, which showcased the brand’s newest WaterSense-labeled showerheads faucets, and ultra-high efficiency toilets. The mobile showrooms toured the country and made a total of 173 stops during 2017 reaching more than 6,700 professionals and consumers with their exhibits, a 21% increase from 2016.
“We are proud of our American Standard brand, which leads the way in designing innovative water technology products to help homeowners save water without sacrificing performance,” said Troy Benavidez, vice president, public affairs, LIXIL Americas. “We constantly strive to integrate water conservation into everything we do here at LIXIL and we are truly honored to be recognized with a WaterSense Sustained Excellence Award from the EPA for our commitment to increasing awareness about water efficiency.”
Other benchmarks American Standard achieved for the award include new, water-saving product innovations, specifically the WaterSense-certified Spectra shower collection. The company doubled the consumer and trade media impressions achieved to build awareness for the WaterSense message. Finally, American Standard collaborated with trade groups and technical committees to promote the development of water-efficient technologies. One example is the brand’s technical staff partnered with the Alliance for Water Efficiency to provide the EPA with information to update WaterSense product specifications.