Gerber Plumbing Fixtures’ Drive 80!campaign recently culminated with St. Mary’s, Ohio-based plumbing contractorRick Koggeof Kogge Plumbing winning the company’s Chevy Avalanche truck giveaway. The drawing for the truck was held during the Drive 80! celebration at Gerber’s headquarters in Woodridge, Ill.
Gerber Plumbing Fixtures Vice President of MarketingKevin McJoyntsaid the company had 4,000 entries for the drawing when it was expecting in the 2,500-3,500 range.
Drive 80! was a nationwide campaign celebrating Gerber’s 80th anniversary. Gerber hosted a series of events across the country educating customers such as contractors and wholesalers on the company’s latest brass product offering.
McJoynt noted the uptick in entries in the truck drawing correlated to an increase in the number of Drive 80! events held throughout the country. McJoynt said 44 states were represented in the drawing.
“These were virtually all done at wholesalers’ locations,” he said. “We expected to have 150 events. We had more than 250. We had a lot of participation.”
Kogge won a fully loaded 2012 Chevy Avalanche. Geber chose the truck in honor of its award-winning Avalanche toilet.
Source: Gerber Plumbing Fixtures
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