Expand it and they will come.
That was the case at the recent ISH China & CIHE - China International Trade Fair for Heating, Sanitation and Air-Conditioning in Beijing. The inaugural show was the result of the merger of ISH China and the China International Heating, Ventilation & Air-conditioning Expo.
The merger of the two shows resulted in a record 14,774 visitors at the first day of the event. More than 700 exhibitors filled 10 exhibition halls on the grounds of the China International Exhibition Center.
The event drew 28,252 total visitors with more than 26,000 coming from the local area. Fifty-two countries and regions had representation, including 10 visiting countries.
“This year it was much more convenient to participate in the joint fair,” stated Wang Zhuxiao, vice director at Chinese boiler manufacturer Guangdong Vanward New Electric. “Apart from getting new clients such as real estate developers and design institutes, we also found some new distributors in mainland China.”
Guo Yuan Lin, domestic sales manager for Guangzhou Devotion Domestic Boilers, which produces China’s leading domestic home boiler (Squirrel) added: “We are happy to see manufacturers from both high and lower levels gathered together. This is a great help for the development of China’s heating industry.”
Manufacturers noticed a distinct uptick in booth traffic during the three-day show.
“It has helped build our image and people now connect Honeywell with heating in China,” said Michael Young, Asia Pacific Director for Honeywell’s combustion division.
Visitors to the show were impressed with the expansive roster of exhibitors. First-time visitor N. Eren Usta from Turkish company Hederf Endu Urunleri A.S. was looking for boiler parts at the show.
“I can find everything I am looking for here,” he stated. “I want to reach some Chinese factories and companies, so it’s better to find them together in one place. At the same time I can see foreign manufacturers and new technologies.”
Show-goers were treated to an exhibit layout separated by product categories. One hall was entirely devoted to boilers, while another featured heat exchangers and heat meters. Radiators filled three halls. An increased number of sanitation, kitchen and bathroom exhibitors occupied the Sanitation Zone, including U.S.-based Speakman Co.
“The fair enables us to stand out among the well-established brands,” Speakman Vice President of Operations Tersesa Hang stated. “We met a number of agents who are interested in our products.”
Other U.S. manufacturers on hand included A.O. Smith, Weil-McLain, Honeywell, Marley, Tyco, SmartHeat, Tranter and Watts.
In addition to the exhibits, a number of educational seminars were held, including the annual Sin European Congress. This year’s congress theme “Modern Energy Saving Concepts and Technologies for HVAC Technologies in Buildings” drew more than 400 participants, while the Building Design & Modern Home Decoration Trend Forum attracted hundreds of high-end attendees from the real estate and interior design sectors. Both seminars placed a major emphasis on sustainability as well as water- and energy-saving concepts in building design.
The 2012 ISH China & CIHE show will be held next spring at the Beijing International Convention Centre.
For more on the show, visit the website www.ishc-cihe.com. - Mike Miazga