The following is an industry snapshot of issues that the Water Quality Association (WQA) faces in 2011.

Point-of-use issues becoming more prominent on federal level

As technology demonstrates more and more potential contaminants in drinking water and consumers become more aware of problems, point-of-use approaches are likely to be increasingly seen as a part of the national solution.

To ensure that our industry is part of the dialog early, leaders in the water treatment industry have been meeting with top public officials in Congress to provide education on these issues.

In sessions during early October and throughout the 2010 WQA Mid-Year Leadership conference, WQA staff and senior association members discussed how point-of-use technology should be included in long-term federal planning.

Industry representatives met with senior Congressional staff from committees that oversee environment and public works, science and technology, and energy and natural resources.

Industry representatives will continue to encourage public officials to consider that the most practical solution to water-related issues is to integrate POU and curbside systems into the current regulatory paradigm.   

It is up to policymakers to invent new regulations and permissions to implement this new approach, saysPeter Censky, executive director of WQA. As a nation, we have the framework capabilities, testing abilities, and certification regime to meet the coming challenge.

POU to take center stage at WQA Aquatech USA 2011

As the industry engages public officials, it is critical that we bolster our own command of Point-of-use (POU) opportunities and challenges.  

To that end, at WQA Aquatech USA 2011, we are going to spend a great amount of time and energy discussing how we can shape and respond to these issues, as we begin to outline within the industry and among public officials how final barrier POU systems need to be integrated into the national water treatment approach.  

The conference and exhibition will be held at the Henry B. Gonzalez Convention Center, San Antonio, Texas, March 8 - 11, 2011.  

Of course, there are many other reasons to attend. Information from new studies and strategies to confront new national opportunities will be among the highlights at WQA Aquatech USA 2011. Also expect to see:
  • Exhibitor In-Booth Sessions
  • New Product Showcase
  • Industrial Water Forum/Networking Event
  • Networking Receptions
  • Trade Show Floor Education - open to all badge types
  • Hands-On Product Training
  • Educational Facility Tours
  • Case Studies
  • Keynote Addresses - open to all badge types
WQA continues to retool the show in many ways to showcase major studies on issues such as energy efficiency and green standards.  

We will be playing out the transformation of our industry at the convention.  Registration and hotel reservations are now available. For more information and to register, go  

More studies to help market products and services on the way

This year, we learned about theBattelle Study, a report showing how softeners can help make water heaters and other appliances more efficient. In 2011, more new independent reports will be released, showing how effective and useful water treatment approaches are. Stay tuned.  

Incidentally, if you haven’t explored the newBattelle Report marketing tools, check them out With these tools, you are able to print effective materials such as postcards, posters and flyers that display your company's information. With a few clicks, you'll be merging your data with professionally designed marketing materials to produce what you need to make new sales at minimal cost.  

Not a member of the Water Quality Association? Join today and take advantage of free full conference registration ($250 value), discounted pricing on bookstore purchases, lead generation program, educational offerings, and much more! 
Visitwww.wqa.orgor call 630-505-0160 to start your membership today.  

Source: WQA