You have two great opportunities to direct buyers to your booth and provide a reminder after they leave the show.

First, when you advertise in the Official ISH NA Show Directory, your booth listing is enhanced (bold-faced) and cross- referenced to your ad. The ISH NA Show Directory is a "keeper" publication and will be retained by show attendees after they leave Boston for future contact. In addition to booth and product listings, convention information for ASA, PHCC and RPA is provided in separate sections of the Show Directory. The Directory is distributed to every attendee in their registration bags and in bins throughout the Convention Center.

Second, when you advertise in the tabloid-sized Official Show Dailies, your ad is seen by show attendees as they plan out each day. Two Dailies will be published. The first edition covers Oct. 13-14, including the convention schedules for the ASA, PHCC and RPA, as well as Opening Day schedules for the ISH NA Expo and Conference Program. The second edition covers Oct. 15-16, including all ISH NA Expo and Conference schedules, as well as remaining events of ASA, PHCC, RPA and CIPH. Additionally, the Show Dailies will provide feature stories on keynote speakers, seminar leaders, and profiles of YOUR products and services! Both editions of the Dailies will be delivered to the doors of all registered attendees at the two official ISH NA hotels, as well as at the conventions, seminars and Expo.

For information on advertising in the Official ISH NA Show Directory and Dailies, contact Christin Schrei at or phone (630) 694-4388.