Many industry manufacturers are jumping for joy over news that the moribund NEX trade show is being taken over by Messe Frankfurt Inc.
Many industry manufacturers are jumping for joy over news that the moribund NEX trade show-sponsored for the last 16 years by PHCC-NA and the American Supply Association-is being taken over by the organization that puts on the world's largest plumbing-heating exposition. Messe Frankfurt Inc., host of the every-other-year ISH Trade Fair in Frankfurt, Germany, will transform NEX into "ISH North America."
The first version will be held in October 2002, probably in either Chicago or Orlando. Messe Frankfurt expects a first-year attendance of at least 30,000, which would be about twice as many visitors as NEX attracted in its best years, and at least three or four times the number that visited the final version in Chicago last October, where you could have gone bowling in the aisles.