Engineers are 'Missing in Action' in Popular Media
Doctors, lawyers and police get more media attention than engineers. Take a look through the latest television listings and try to find a show about engineers. There aren't any. As a result, the general population knows more about resuscitation, bond hearings and Miranda Rights than it does about building design.
A recent survey by Zweig White & Associates, Inc., asked industry 100 firms, "How accurate do you feel the media's perception of the A/E/P and environmental consulting industry is?" The results? An overwhelming 96% chose the response, "Non-existent: We're 'missing in action' to the popular media." The remaining 4% felt that the media's portrayal of the A/E/P and environmental consulting industry was accurate.