Readers respond with a mixed bag of observations about advertising on hotel CD-ROMS.
In the November 1999 edition I told of plumbing manufacturers getting solicited to advertise on a couple of CD-ROMs containing master specifications for Hilton Residential Suites™ and Hilton Garden Inns®. A company called Viscomm™ (formerly Cadspec™) was producing the CD-ROMs and telling prospective advertisers that those who do would be ensured product specification for the hotel projects. One plumbing manufacturer complained to PME about this policy raising an ethical issue that is summarized in the headline above.
Rather than pontificate with my own opinion, I decided to throw the question open to readers, asking whether Viscomm’s ad policy is “apt to compromise project integrity,” or is it making “much ado about nothing.” What follows are some responses.