What typically happens on the last day of most trade shows is that attendance is generally lower. This is good for us media types, as we can then talk to people who otherwise were too busy the previous days with customers or potential customers. Or walk through areas that were too crowded during the early part of the show.
Walking through the NKBA Design Idea Center is always fun. NKBA has partnered up with Meredith Corp.’s five bath/kitchen/home consumer mags for the past few years to give K/BIS attendees different looks for different lifestyles, as illustrated by the magazines’ readerships.
This year the vignettes were: 1) Hostess Extraordinaire, which included a butler’s pantry and mudroom to accommodate a family with teenagers; 2) Organizer-In-Chief, which included a lot in interesting storage space; 3) Savvy Young Professional; which was a bathroom with a shared bath in the middle, and his/hers bathrooms at each end; 4) Future Thinker, which included a lot of universal design/aging-in-place features; and 5) Mother Starting Out, which a included hardwearing surfaces and flexible living spaces for a growing family.
One of the best PR campaigns I’ve seen in a long time came from Bemis - its Germs United Against Bemis campaign had life-sized “germs” picketing the Bemis booth and handing out literature bemoaning the fact that Bemis toilet seats are easier to clean and declaring war on the company was funny. I tried to go by the booth each day to watch the germs’ antics - and get a good laugh!
Other observations on the final day of the show:
It hasn’t been easy, and many of these efforts were brought on by state and federal legislation. But today’s consumers have a myriad of water-conserving and energy-saving products for their plumbing and heating needs to choose from - products that were all over the three halls of this year’s K/BIS.
Well, that’s it for this year. Maybe I’ll see you at next year’s show - May 1-3, Atlanta.