Web Exclusive Feature: Are You Ready for the Prosumer?
As technology advances, so does the demand for a more technologically advanced home. Up until recently, the most advanced products were only available for commercial and professional applications such as hotels, restaurants and airports. Therefore, the general residential consumer was unable to obtain the latest in technology, due mainly to code and building restrictions. But that did not stop this growing market demand, which has become known as the Prosumer.
A Prosumer is easily translated as the "professional consumer."