Web Exclusive Feature-ISH Frankfurt Showcases 38 Design Plus Awards
This year, 31 manufacturers from the sanitation, heating and air-conditioning sector were singled out for Design Plus prizes to be announced at the ISH trade show in Frankfurt.
The Design Plus prize is awarded to products dis-tinguished by a combination of innovative technology and design. To be a winner of the Design Plus Prize of ISH 2005 is a great honor for manufacturers. And, this year, 31 manufacturers from the sanitation, heating and air-conditioning sector were singled out for this award. Of the total of 249 products sub-mitted, 38 met the strict judging criteria-relating to design quality, choice of material, utility value, technical and ecological quality and overall concept-applied by the international jury of the Design Plus Prize of Messe Frankfurt. The competition was organized by the German Design Council (Rat für Formgebung), Frankfurt, and the awards were presented at the ISH International Trade Fair for Building and Energy Technology, The Bathroom Experience, Air Conditioning and Ventilation Technology, held in Frankfurt March 15-19.
"Today, people's motivation to buy is prompted by a new form or a new function, i.e. by outstanding design or innovative technology. If the two are combined at a high level, it is clearly a competitive advantage for the businesses concerned,"