Interactivity: The New Standard for an Engineering Web Presence
One of the inspiring things about the Web is that new twists emerge all the time.
the World Wide Web works great as a fancy display device, the real power of the Web lies in interactivity. Indeed, with the right interactive programming, an ordinary engineering Web site can be transformed into a sophisticated marketing and sales tool that offers every visitor a highly personalized, highly responsive experience.
"Multimedia applications have transformed the Web from a publishing medium to an interactive medium," says Stella Gassaway, co-author of Designing Multimedia Web Sites, published by Indianapolis-based Hayden Books. "The word 'interactive' has come to represent the most dramatic demonstrations of user control."