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Content Marketing
CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
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eBOOKS
Sponsor a unique collection of PM Engineer articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on PMEngineer.com to marketing to PM Engineer's community of construction professionals and gathering leads for your business development efforts.
Sponsorship Packages:
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000-1,200 words) | 3-5 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast | ✔ | ✔ |
*Not required
** 3 sponsors minimum
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WEBINARS & ONLINE EVENTS
An PM Engineer webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 1200 average registrant leads.3
Editorial Webinar Sponsorship
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through PM Engineer's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
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CUSTOM eNEWS
Co-branded with PMEngineer to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
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eBLASTS
Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Environmental health and safety professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of PM Engineer, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | x |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. | - | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Sneak Peek eBlast | Sponsors an upcoming article. | x | x |
| Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | x |
| Sponsored eBook eBlast | Promote your eBook. | x | x |
| Video Booth Tour eBlast | Showcase videos from your tradeshow booth. | x | x |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper eBlast | Promote your relevant white paper or case study. | x | x |
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of plumbing and mechanical professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
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INTERACTIVE PRODUCT SPOTLIGHT
An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.
BENEFITS:
- Your IPS created by our design professionals through a collaborative process
- Hosted for ONE YEAR on PM Engineer's website
- Equipped for embedding on your company website or Facebook page, or for use as a sales tool
- Promoted via email to active and engaged plumbing/mechanical engineering industry professionals
- Includes deployment leads and analytics
INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE
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INTERACTIVE INFOGRAPHIC
EDITORIAL INFOGRAPHICS:
Purchase turnkey infographics with content topics that are driven and created by PM Engineer's editorial staff.
EDITORIAL INFOGRAPHIC EXAMPLE:
CONVERSION INFOGRAPHICS:
Boost engagement by transforming your static infographic into an interactive experience!
CONVERSION INFOGRAPHIC EXAMPLE:
BENEFITS:
- Your Infographic created by our design professionals through a collaborative process
- Hosted for ONE YEAR on PM Engineer's website
- Equipped for embedding on your company website or Facebook page, or for use as a sales tool
- Promoted via email to active and engaged plumbing/mechanical engineering industry professionals
- Includes deployment leads and analytics
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VIDEO
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of PM Engineering, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
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PODCAST
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to PM Engineering's readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and PM Engineering will promote your podcast to our readers.
HERE’S HOW IT WORKS:
- Choose your podcast option and let us do all the work!
- Podcast emailed to PM Engineering's readers (Multi-deployment Packages Available)
- Hosted for ONE YEAR on PM Engineering's website
- Promoted in the PM Engineering eNewsletter
- Promoted through PM Engineering's social media pages
PODCAST OPTIONS:
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
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INFOCENTERS
PM Engineer offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the PM Engineer audience of plumbing/mechanical engineering industry professionals. Your content geared toward the topic is paired with content supplied by PM Engineer’s editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
BRANDING
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the PM Engineer website and in the eNewsletter
• Promotion in the PM Engineer magazine
• 3 custom eBlasts
• Logo on all promotions
SUPPORT
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.
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CONTENT CREATION
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
PM Engineer can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
PM Engineer can deploy your White Paper via email to plumbing/mechanical engineering professionals with our White Paper eBlast. Since they know and trust the content of PM Engineer, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
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NATIVE ADVERTISING
Professionals turn to PM Engineer for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on PMEngineer.com alongside our trusted editorial. PM Engineer will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on PMEngineer.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all PMEngineer.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
SHARED on PMEngineer.com's Facebook* & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
CONTENT MARKETING BUNDLE:
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
- 3 Native Advertising Packages (run for a full 12 months)
- 2 Featured Products (run for 12 months)
- 1 eBlast (includes links to all 5 pieces of content)
All tagged to your company channel on our website.
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SOURCES REFERENCED
*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
- PM Engineer 2019 RPP
- PM Engineer June 2020 Publisher’s Statement
- Media Owner's Data
MORE MARKETING SOLUTIONS
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