pme interviewed GROHE Vice President of Design Michael Seum March 14 during the ISH trade show in Frankfurt, Germany, about bath-and-kitchen design trends. Born in America, Seum is an award-winning designer whose international design career spans large corporations; acclaimed design studios and entrepreneurial startup brands.
At GROHE, Seum is responsible for delivering insight-driven, meaningful solutions that capture the spirit and imagination of GROHE consumers throughout the world.