A few Americans I encountered in Germany were surprised to see me walking through the exhibit halls of the massive ISH trade show in Frankfurt. This year marked my fifth trip to the show, with my first visit in 1995 and my previous one in 2005.
However, 2013 marked my first year taking public transportation to and from the show. I always had been part of a tour group on a private bus during my earlier visits. This year I was informed my badge into ISH allowed me to take the Frankfurt trains for free. I found this to be a convenient benefit that U.S. trade shows should consider.