Messe Frankfurt, BNP Forge Marketing Pact To Promote the Launch of ISH North America
Messe Frankfurt, Inc. and Business News Publishing Company (BNP) have reached an agreement for the marketing and promotion of ISH North America.
Messe Frankfurt, Inc., Atlanta, GA, and Business News Publishing Company (BNP), Troy, MI, have reached an agreement for the marketing and promotion of ISH North America. ISH North American is an international conference and trade show set to take place Oct. 31-Nov. 2, 2002, in Toronto, Ontario, Canada.
Under terms of the agreement, Messe Frankfurt, which hosts ISH North America in cooperation with the American Supply Association, the Canadian Institute of Plumbing and Heating and the Plumbing-Heating-Cooling Contractors Association, will use eight BNP trade magazines to market the show to attendees and exhibitors. Services provided by BNP include advertising space, Web site banners and links, direct mail, editorial coverage, and publishing of the ISH Show Directory, Show Dailies and Attendee Seminar Program.