PMI Announces Plan to Gain Support For Trade Show Consolidation Vision
PMI has announced a plan to gain support for its vision of a single, large, annual building products trade show in North America.
The Institute's Trade Show Consolidation Issue Committee, chaired by Linda S. Mayer of Moen Inc. and Todd Talbot of Alsons Corp., issued a position statement in 1999 that advocated the position of PMI members to facilitate fewer but bigger North American building products trade shows by 2005. According to the statement, the current number and duplications of trade shows in North America are inefficient for both attendees and exhibitors. The reasoning behind the Institute's position is that fewer shows each year, larger in scale and centrally located, would attract more attendees and create a stronger marketing opportunity for exhibitors. Show sponsors would benefit as well from the increased attendee and exhibitor revenue.