Little Giant Pump Company has been renamed
Franklin Electric–Water Transfer Systems. The name change occurs in connection
with the Little Giant Pump Company acquisition by Franklin Electric Co., Inc.
(FELE) in April 2006.
Little Giant Pump
Company, a leading provider of commercial and consumer water transfer
solutions, has been renamed Franklin Electric–Water Transfer Systems. The name
change occurs in connection with the Little Giant Pump Company acquisition by
Franklin Electric Co., Inc. (FELE) in April 2006. Due to its well-established
brand equity, the Little Giant® brand name will continue to be the
lead brand for all Water Transfer Systems product lines.
R. Scott Trumbull,
Chairman and Chief Executive Officer of Franklin Electric Co., made this
business identity announcement. Franklin Electric is the world’s largest
manufacturer of submersible electric motors and a global supplier of water
pumping systems and fuel pumping systems. Headquartered in Bluffton, IN.,
Franklin Electric Co. acquired Little Giant Pump Company in April 2006. The
Franklin Electric–Water Transfer Systems business unit will be based out of the
former company headquarters in Oklahoma City, OK.
“The change in
name to Franklin Electric–Water Transfer Systems reflects the business
integration of Little Giant Pump Company into the Franklin Electric Co.
family,” said Trumbull. “Both companies have a long history of providing
customers with excellent quality, availability, service, innovation and value.
The transition over the past year has been seamless, and we view the name
change as a formal pronouncement that we are now a single, world-class team.”
“The acquisition
of Little Giant Pump Company in 2006 solidified Franklin Electric’s position as
a leading global supplier of water pumping systems for residential and
commercial markets,” Trumbull continued. “Little Giant’s product lines – sump,
sewage, effluent, condensate, and industrial submersible pumps – complemented
and broadened Franklin Electric’s overall water systems offering and allowed us
to greatly extend our customer base. The name change from Little Giant Pump
Company to Franklin Electric–Water Transfer Systems allows us to leverage the
marketing and technical expertise of two leaders in the global water industry.”