"Consumers recognize Peerless for combining affordability with dependability,"
New consumer print ads will run this spring in home improvement, decorating and lifestyle consumer publications. The ads will focus on faucet installation and de-installation tips, encouraging consumers to take on do-it-myself (DIM) projects. Web ads also are scheduled, and radio shows will feature guest appearances by Peerless spokespeople. Additional consumer tools and product offerings can be found on the revamped Web site.