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Katrina Revisited
In Sept. 2005, the world was mesmerized by the greatest
natural disaster in the history of the U.S. Most of us were glued to our
favorite cable channel or Web site, watching hurricane Katrina pound the Gulf
Coast without mercy. Our federal and state emergency services were in the
spotlight. How would they respond to this overwhelming storm?
by Tim Fausch | July 2, 2009 | Comments (0)
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Watt Are You Talking About? Part 2 – The Summer Version
“Do the numbers made sense?” is a question that often bounces through
my head. This question has once again been raised – this time with
full-page ads for “…a home cooling breakthrough that uses 96% less electricity
than air conditioners.” Wow, I thought, no more high rates to cool my home!
by Anthony Shupenko , Jr., P.E. | June 25, 2009 | Comments (0)
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Can A Video Save Thousands of Lives?
I See Disaster in Your Future…and That’s a Good Thing
The word disaster conjures up
many images. In many scenarios, disaster
is a bad thing. But it can also be a good thing. Allow me to explain.
by Tim Fausch | June 11, 2009 | Comments (0)
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Recession-Busting Strategies Part 4: The Top Four Ways to Motivate Your Staff
Many construction-related business owners and managers are
aggressively managing their operations. They are cutting expenses, finding new
efficiencies and improving their marketing effectiveness. But one recession strategy you might be overlooking is how
to motivate your staff to help you succeed during these difficult times.
by Tim Fausch | May 28, 2009 | Comments (0)
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Recession-Busting Strategies Part 3: Four Business Groups That Help Construction Pros Succeed
Despite the construction downturn, now might be
the best time to join a professional association or organization. Doing so
might provide you with marketing advantages that your competitors won’t have.
by Tim Fausch | May 21, 2009 | Comments (0)
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No Need For Pool Heaters Here
The new Palazzo Versace
hotel Dubai, which is now under construction, will have the first refrigerated
beach in the world—so guests can sunbathe in comfort during the hottest days of
the year. According to London’s
Sunday Times,
summer temperatures in Dubai average 103°F and can reach 122°F.
by Anthony Shupenko , Jr., P.E. | May 15, 2009 | Comments (3)
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Recession-Busting Strategies for Construction Pros Part 2: Your Top 10 Marketing Investments
Now is the perfect time to rebalance your
marketing efforts.
by Tim Fausch | May 7, 2009 | Comments (0)
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Recession-Busting Strategies for Construction Pros Part 1: Four Ways Your Competitors Out-Promote You
Many of your competitors will survive this recession, but
only a handful will grow stronger. How in the world are they doing it? Using the expertise of Clear Seas Research, we surveyed
members of the Buildings Materials Panel to learn their 2009 marketing
strategies.
by Tim Fausch | May 1, 2009 | Comments (0)
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How’s Your Project Pipeline?
Walking through downtown Nashville earlier this
month, I heard a country singer lamenting that he lost his girlfriend, his
pickup truck and his construction business. OK, that last one was actually his
hound dog, but it won’t be long before we hear songs about the heartbreak of
losing construction work.
by Tim Fausch | April 24, 2009 | Comments (5)
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